Is Your Hotel Positioned Right to Woo International Travellers in 2014?

A successful hotel business is more than a hospitality business, it is essentially a marketing business. Or better put, hotel business is a hospitality business that is sustained by successful marketing. Regardless of the magnificent structure of your hotel establishment, and the excellent facilities and cuisines you have on the menu, or the proper customer service and location of your hotel – if you do not engage in adequate marketing campaigns to promote your hotel business – every other investment efforts might yield little or no results. So whether your hotel has been doing wonderfully well or you see for better ways to woo international customers to your hotel in 2014, you must consider marketing campaigns as an excellent option – and to get started, you might consider listing your hotels on hotel directories for maximum business exposure.Another workable method to woo international travellers to your hotel in 2014 might be to consider hotel renovations and remodelling. You might hate to hear this, but we are talking of international travellers and customers here. International travellers have been to hundreds of hotels in several countries and climes, and they have come to develop a taste for standard hotel services anywhere they go. They have enjoyed 3-star to 5-star hotel rating services and facilities, and they are always on the lookout for the best in terms of excellent service delivery and luxury facilities – and this is where you might consider upgrading certain services to suit new tastes and values in 2014. You must start by renovating or remodelling parts of your hotel and making it stand out to the admiration of customers, and making it appealing to international tastes.Use online resources and the local media to send word out about your hotel services. If you have been doing this before, you might need to do more in the 2014. Establish an excellent website that is well designed with functional tools for your hotel business, thereby making easy for international customers to book for reservations and make payments on your website before leaving their home countries. You must also use hotel listing services to get your hotels listed for free or on a paid subscription, but what matters is that international customers can get across to you on multiple platforms with less efforts. You may also have to consider using ad banners and other paid marketing strategies to get people to know of your hotel business and services. Ad banners in reputable hotel listing sites would add more value to your hotel business and provide more patronage and referrals than any other thing you must have tried before.Another viable option to woo international travellers and customers to your hotel in 2014 is by sponsoring local and international events that international visitors attend. You can co-host a business seminar with a theme that is related to the hospitality industry, most especially when there will be international visitors attending; and you can co-sponsor a cultural carnival just because of the thousands of international visitors that attend these occasions – just anything to give you increased visibility and relevance to travellers in 2014.